Practically anything can be found on the Internet: information, products, people, etc. But the number-one challenge brand-new internet business owners face is a lack of traffic. Obviously, without traffic you can’t generate any sales.
It’s not enough to have great content and hope that people will find it. You can’t get on top without digital marketing. Let’s discuss how to make your business visible online to drive traffic and sales.
Search engines are a major way to get traffic for free. Why is search traffic so valuable? When someone is searching for something, it means he needs it right now. When he finds you and your website provides an excellent experience, he will come back.
Search engine optimization (SEO) is a process of making your website useful and attractive for people. It helps to boost website rankings for the keywords you target. The higher a website ranks, the more traffic it will earn from organic search engine results. SEO takes time, but gives sustainable result.
2. Online Advertising
Paid search, social media advertising, and display advertising are the quickest way to attract visitors and promote your brand. And expensive one.
Online ads can instantly generate hundreds of clicks to your website. The way you target your ads influence what traffic you get and how much you’re going to spend. The traffic lasts as long as you pay.
Paid search ads are great for conversions, not overall traffic delivery. Competition can be expensive, but the payoffs can be worth it.
3. Social Media
If you want to sell something or gain brand awareness, social media will help. Twitter is ideal for short messages and links, Facebook and Google+ can help to attract visitors from personalized search results.
If you’re a B2C product company, you can use sites like Pinterest and Instagram. If you want to advertise for B2B, LinkedIn might help. Many LinkedIn members can influence the decisions made within their company.
4. Guest Blogging
You can use guest blogging as a tool for generating visitors to your website as well. A guest post on a reputable site can drive blog traffic to your website and help to build your brand reputation. Find websites that suit to your niche and write a post based on your own experience. For example, you could write a case study that outlines what channels you use to attract traffic to your website and what results you get.
There is a variety of strategies that you can take into action right now. Even if you use one or two of these tactics, it transforms the way your website attracts visitors and may dramatically increase website traffic and sales. Be proactive!